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Alpha Altitude
A complete identity overhaul for a high-end mountaineering brand. The goal was to merge technical precision with organic textures.
The Challenge
A high-end mountaineering brand has to prove technical credibility to people whose safety depends on the gear, without reading like a spec sheet.
The Approach
Built a peak-and-A monogram from clean geometry, softened it with organic photography and a cool alpine palette, and documented the whole thing as a usable type and colour system.
The Result
A complete identity overhaul running from the app icon to the garment label, where the precision reads as engineering rather than styling.
