CPG Studio Back to portfolio
Davis & Robson

Davis & Robson

The Challenge

Real estate is a trust business fought locally, and most agency branding is interchangeable enough that clients remember the agent but not the firm.

The Approach

Built a house-shaped monogram folding the C and R into a roofline, set it in a growth-inspired green, and extended it into a property-icon pattern for the surfaces a logo alone could not fill.

The Result

One identity from the yard sign to the polo to the trade-show booth, with a keyring that puts the mark in a client's pocket the day they close.