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NMA Sports Media
Dynamic sports branding focusing on motion and impact.
The Challenge
A sports media outfit is judged on the field, where its branding shows up on gear in bad light, at distance and in motion.
The Approach
Built a circular badge around an interlocking NMA monogram, then set it in orange and charcoal so it holds on black equipment and reads through a long lens.
The Result
A mark that works on a camera cover, a hard case, a jacket and a broadcast graphic — visible on the sideline, which is where the brand actually gets seen.
