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Prime Lumiere
Prime Lumiere is more than a fragrance; it is the ritual of becoming yourself. Inspired by the delicate interplay of light and shadow at dawn, our scents capture the essence of new beginnings
The Challenge
Fragrance is bought on story and unboxing, and the identity has to survive being reduced to a bottle silhouette and a foil edge.
The Approach
Paired a geometric interlocking monogram with a light script wordmark, then built the palette from blush, black and silver so the mark holds on glass, on a matte tube and on ribbon.
The Result
A brand that carries the light-at-dawn idea through the boutique, the bottle and the box, so the ritual starts before the cap comes off.
