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PYRO CHICKEN
Pyro Chicken It’s that addictive kind of heat where you question your life choices for a second, then immediately go back for another bite. Honestly, it’s the best bad decision you’ll make all week.
The Challenge
Hot chicken is a mascot category, and most of them land either too cute to signal heat or too aggressive to put on a kids' menu.
The Approach
Built a flame-wielding rooster with enough swagger to headline apparel on its own, then locked it to hot orange and charcoal so it reads on a sauce label, a bomber jacket and a lit storefront.
The Result
A mascot that works as a small badge, a full-back print and a bottle label, plus a “Fuel the Flame” line that gives staff and customers something to repeat.
