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Troy Evan Fitness
Targeting dedicated athletes, the Troy Evans Fitness brand identity combines bold typography, energetic colors, and performance-driven visuals to deliver a premium apparel experience that embodies both power and style.
The Challenge
Fitness branding usually stops at a logo and a hoodie, then falls apart the moment it has to live on equipment, an app and a gym wall.
The Approach
Built a diamond-and-barbell mark for legibility at distance, then rolled it across the full environment — racks, benches, gloves, kit bags and the training app.
The Result
A red-on-black system that holds from a phone screen to the far end of a gym floor, putting the brand on every surface a member touches during a session.
